Children of the 1980s are about to have some of their worst memories reawakened; scribes Paul Wernick & Rhett Reese are developing a script surrounding the unmitigated disaster that was the launch of New Coke in 1985.
After finally seeing their 2010 screenplay for Deadpool roll before cameras – to star Ryan Reynolds as the “Merc with a Mouth” – Wernick & Reese have optioned the book “The Real Coke, The Real Story” by Thomas Oliver as the basis for their adaptation, which will be their first new project following the failed launch of their Zombieland TV series.
The Coca-Cola Company’s Hail Mary pass to regain the market share they had been steadily losing to Pepsi since the 1970s resulted in a new recipe for their flagship Coca-Cola, ultimately launching in the USA in 1985. To say it proved unpopular is an understatement – even their own bottlers turned against them – and led to Coca-Cola reverting to their old recipe after just three months.
This slice of corporate history is prime material; empires crumbling is as good a source of drama as the building of them, so if Wernick & Reese can do justice to such an infamous event, they should have no trouble attracting both producers and big name stars.
Do you think this story will make for an interesting film?