Movie News

‘Hello Kitty’ Movie on the Way 0 701

hello-kitty-movie-on-the-way

Here’s a bit of news that walks that delicate line of WTF and completely unsurprising: a Hello Kitty movie is currently in the works.

Deadline reports that the monumentally successful, now 40-year-old Japanese brand – famous for its feline image with red bow and whiskers – is being turned into a movie. Japanese lifestyle company Sanrio are going to both finance and produce a movie but rather than just releasing it in its native Japan where it’s guaranteed to make a mint, they’re aiming for a global release in 2019 to hopefully capitalize on their brand awareness.

This follows a string of successful video games featuring the character, as well as an animated series and even a music album.

The global release of the film will be facilitated by the U.S.-based Sanrio Media & Pictures Entertainment, which was set up last month to help exploit the brand’s library worldwide. They’ve already made in-roads with the likes of Mr. Men and Little Miss, the rights to which they sold to Fox Entertainment at the start of the year. They’re also lkely to turn other popular characters like My Melody and Little Twin Sisters into movies of their own. Are we looking at a Hello Kitty Cinematic Universe (HKCU)?!

Things are still at an early stage so there’s no word on any cast, director, writer or even a plot – just that aimed release date 4 years away. My question is: even with the brand recognition and popularity of the iconic Hello Kitty brand, will people outside of its native country be that interested in seeing a movie of it? I’m not so sure…

Having said that, it’s far from the most ridiculous brand-to-movie adaptation on the way, as life has recently been breathed back into the long-gestating Monopoly movie which once had Sir Ridley Scott attached but now has Andrew Niccol – of Gattaca and The Truman Show fame – writing the script (yes, seriously). And just look at The LEGO Movie; a popular and worldwide known brand turned into one of the most fun movies this side of the century.

It would be nice to think a Hello Kitty movie could achieve that same sort of level but they certainly have their work cut out for them.

Source: Deadline

Previous ArticleNext Article
I'm a freelance film reviewer and blogger with over 10 years of experience writing for various different reputable online and print publications. In addition to my running, editing and writing for Thoughts On Film, I am also the film critic for The National, the newspaper that supports an independent Scotland, covering the weekly film releases, film festivals and film-related features. I have a passion for all types of cinema, and have a particular love for foreign language film, especially South Korean and Japanese cinema. Favourite films include The Big Lebowski, Pulp Fiction and 2001: A Space Odyssey.

Leave a Reply

Your email address will not be published. Required fields are marked *

Vincent Cassel To Play Villain in Next ‘Bourne’ Film 0 1465

vincent-cassel-to-play-villain-in-next-bourne-film

After a fourth Bourne film in which Jason himself was conspicuous by his absence, things are returning to the old but brilliant formula of Matt Damon starring and Paul Greengrass directing.

We already know that in addition to Damon returning (rejoice!), Tommy Lee Jones and woman-of-the-moment Alicia Vikander are part of the cast, playing a tough CIA operative and (presumed) love interest, respectively, as well as Julia Stiles reprising her small but crucial role as Bourne helper Nicky Parsons. But now we’re getting word that one of the best French actors in the business is also joining the cast.

Variety has the news that the wonderful Vincent Cassel has signed on to the spy action sequel as its main villain, which will see him match wits and possibly even go toe-to-toe go with the former amnesiac hero. Although exact plot details are being kept secret for the time being, sources are saying that Cassel will play an assassin tracking Bourne. No doubt he will tie in with the Treadstone/Blackbriar history of the Bourne mythology – maybe he’ll be a scorned fellow assassin who feels Bourne somehow wronged him/was chosen ahead of him.

The series has a pedigree of casting great actors as assassins, whether it be Clive Owen in The Bourne Identity, Karl Urban in Supremacy, Edgar Ramirez in Ultimatum and Oscar Isaac in Legacy.

I was already looking forward to the return of the Damon-Greengrass team but the addition of Cassel – genuinely one of my favourite actors of modern times – only makes me wish next summer would get here sooner.

The as-yet-untitled Bourne sequel is set to start shooting this year for a July 29th, 2016 release date.

Source: Variety

Kenneth Branagh To Direct Disney’s ‘Artemis Fowl’ Movie 0 1798

kenneth-branagh-to-direct-artemis-fowl-movie

An adaptation of the mega successful 2001 book Artemis Fowl, and its subsequent series, has been in the works for quite a while now, with mega producer Harvey Weinstein having acquired the rights and tried to get it made for almost 15 years.

After some flipping and flopping on who exactly owns the rights (Disney acquiring Weinstein’s Miramax a decade ago put the brakes on the project), it now appears that things are finally moving forward with the long-awaited big-screen version and it’s being reported that Sir Kenneth Brannagh has been locked down to direct.

Tracking-Boarding has the exclusive on the news on the project, which has intriguingly been described as “Harry Potter meets Die Hard.” That’s just a gift to the people who will end up marketing this thing to the masses. Brannagh appears like the perfect director for it, having just come off a huge success with the $542 million-grossing Cinderella. He will also produce alongside Weinstein.

If you don’t know already, here’s the story of Artemis Fowl as reported on TR:

It follows the brilliant and cunning 12-year-old eponymous criminal mastermind Artemis Fowl II, whose cunning plot to extort gold from the secret Fairy People puts him directly in the cross-hairs of some of the most dangerous creatures on earth. Over the series, Fowl becomes a sort of anti-hero rather than a full-fledged villain, often having to work together with the fairies to stop a slew of treacherous megalomaniacs.

The original draft of the Artemis Fowl script was written by Michael Goldenberg, who wrote 2003’s version of Peter Pan as well as Harry Potter and the Order of the Phoenix, one of the most action-packed installments in the wizarding franchise (in which Brannagh, of course, starred himself). Variety has extra info on this announcement stating that Irish playwright Conor McPherson is in talks to write a new draft. As for the lead character himself, is it just me or does the above artwork make him look spookily like the kid who play Bruce Wayne on Gotham?

The recent successful pate of YA fantasy stories like The Hunger Games and The Maze Runner – not to mention the sure-to-be-successful upcoming Harry Potter spinoff Fantastic Beasts and Where to Find Them – is probably a major contributing factor in Artemis Fowl finally getting the kickstart in needed. I have to admit I haven’t read the source books but after Harry Potter came to an end, it seems time for another all-encompassing cinematic fantasy phenomenon to come along.

Before he gets to Artemis Fowl, however, Branagh will be working on the recently announced remake of Murder on the Orient Express. He also has a drama called Italian Shoes, with Anthony Hopkins and Judi Dench.

Sources: Tracking-Board and Variety