Artificial intelligence is continually developing, and it is a form of technology that is here to stay. With its’ power slowly changing the face of the film and entertainment industry over the past years, it goes without saying that Artificial Intelligence (AI) is making an impact.
Within the industry, many have become rather frightened, fearing the development and creation of AI, with its’ knowledge and ability to understand and mimic the thought process of the human mind. The advancing of deep learning workstations is seen as a risk, challenging the role of jobs, creative power and careers of humans within the film industry.
However, with these fears, comes an extensive amount of benefits that the film industry can gain through the addition of Artificial Intelligence within the film industry.
With its’ power and understanding ever-growing, many tasks are already being transferred to the hands of AI, with positive results already being seen across the board. These positive results have helped to create momentum and excitement from both filmmakers, developers and even scientists, helping to drive future progress on Artificial Intelligence within the film industry whilst helping to transform the film industry forever.
What Are The Advantages Of AI In The Film Industry?
Becoming a Producer
Many companies have begun trialling the use of Artificial Intelligence within the film industry. One online platform ScriptBook offers script analyses and automated story generation and have stated that their devised algorithms within AI have the ability to predict the success of a film, simply by reading and analysing the script.
A helpful and handy tool for any film making company, the addition of Artificial Intelligence can save revenue by analysing the chances of success of the film before the development process has begun. This can be achieved through both the directors and the crew having the chance to understand the potential of the film, instead of taking a risk and creating an entire film that is likely to be a Box Office flop.
Along with ensuring Box Office success, AI can also help analyse the success of the script, offering writers the chance to make amendments or remove chapters entirely, and start anew.
Streaming
It’s no secret that streaming providers such as ‘Netflix’ or ‘TiVo’ are quickly becoming game-changers within the entertainment industry. Able to provide users with their favourite TV shows and movies from any device at any time.
Along with creating the technology to offer efficient streaming, organisations such as Netflix and TiVo were also quick to jump and get involved, incorporating artificial intelligence into their business model. Each company offers the users a personalised experience, with related films and programmes to their individual likes being recommended and promoted across their site. This removes the need to manually search and scroll the site themselves while helping to accurately target and market appropriate entertainment with great success.
This development helps to improve the user’s experience, while also keeping them hooked and remaining on their platform, this will prevent users from logging off and potentially switching their attention to another streaming site.
Moderation
Within the film industry, each streaming platform has a different set of rules and regulations that they have to abide when catering to their audience. A prime example can be seen in the creation of password-restricted channels. These can help lock and monitor the age of those viewers wanting violent and explicit video content. Streaming sites such as Netflix, however, will allow this kind of content to be seen freely without any age restrictions heavily enforced.
Because of this, broadcasters have to specifically choose which content that they choose to be displayed on their platform, whether it is television or a streaming service. Yet with the use of AI, broadcasters can now analyse content at speed, this helps to discover whether it includes either mature or sensitive scenes that should not be seen by a particular age category.
By using this handy feature, broadcasters and streaming services can easily moderate content, giving the correct age ratings in order to stop those too young or vulnerable from viewing inappropriate content.
Automatic Subtitles
A complex and tedious task that many filmmakers would endure for hours on end and that is the synchronizing of subtitles in line with lip movement in both TV and film. A process that needs to be done with the utmost perfection, as even the smallest delay in timing, can result in audio and subtitles becoming quickly out of sync.
By using Artificial Intelligence to complete this role instead of humans, AI can speed up and simplify the entire process while massively reducing the amount of timing and spelling mistakes experienced.
In order to do this correctly, Artificial Intelligence systems can synthesize speech and analyse the vocabulary used in the video. After AI has reviewed the vocabulary once, it can then generate subtitles in many different languages, taking this hugely time-consuming task away from the filmmaking team, creating a faster and more efficient editing process.
Movie Marketing
Another top benefit of Artificial Intelligence within the film industry and that is the ability to train automated systems that can be used to deliver interesting content for both film marketing and advertisements of the latest films. Through using AI within production houses, this piece of technology can be used to analyse large amounts of data, such as audio, images, text, language and design concepts.
The benefit of Artificial Intelligence, is that it can use this visual content to create an effective marketing campaign, helping to drive both traffic and revenue for the film about to be released.
Examples of how movie marketing has been used, can be seen in the creation of both posters for billboards but also the creation of trailers for the latest, upcoming films. An example of AI being used to create a trailer can be seen in the success that was Morgan.
By analysing successful trailers of the same genre, AI can pull all the visual content together to create an amazing piece of marketing that promises to be a box office success.
Summary
The development of Artificial Intelligence within the film industry can be used to help simplify many different aspects of both filmmaking and content creation. For the current role of AI within the film industry and be seen as the acting and supporting film producers and creators.
Whether this is through the reviewing of scripts, creation of fast and correct subtitles to the editing of trailers for guaranteed success, AI has a number of valuable benefits.
With further research and development required, there is no answer as to how far artificial intelligence can go with helping and adding to the film industry.
A fear for many, the idea that technology, however maybe taking away the need for humans within the film industry is incorrect. With the use of AI, filmmakers can create successful, inspiring films that are guaranteed to be a huge success, allowing them to focus on perfecting and creating the best results possible.
This was a guest blog post by Charlotte Johnson.